Logo & Brand Identity Design
I don’t just put together pretty colors, text and shapes to create you logo or brand. Before designing begins, we’ll talk about your ideas, expectations and I will send you my logo/brand questionnaire. The questionnaire will ask questions like “Who is your target market? What service/product are you trying to promote? Who are your closest competitors?” It is important to understand the why behind an organization first.
Logo Package
Logo
The cornerstone of your brand, a logo becomes the “face” of your company and reflects who you are and who you want to reach. Based on the identity questionnaire you filled out, 3-5 logo concepts will be created, whittled down and refined. Final logo design is provided to you in color, black and white in standard file formats suitable for print and/or web.
File Usage Guide
A cheat sheet to help you navigate your logo's various file formats and color values.
Brand Identity Package
Logo
The cornerstone of your brand, a logo becomes the “face” of your company and reflects who you are and who you want to reach. Based on the identity questionnaire you filled out, 3-5 logo concepts will be created, whittled down and refined. Final logo design is provided to you in color, black and white in standard file formats suitable for print and/or web.
Brand Standards Guide
A brand standards guide will contain logo usage rules, primary color palette, secondary color palette, typography recommendations and examples of the brand elements correctly used in various applications.
File Usage Guide
This cheat sheet will help you navigate the various file and color formats so you know which logo file is appropriate for where you need it.
Business Cards
Includes a minimum of two concepts in the standard 3.5" x 2" business card size (Alternative sizes/styles can be considered during the estimate process). Includes the layout of one name and information. Additional names can be added.
Letterhead + Envelope
8.5" x 11" Letterhead and #10 Envelope. Includes minimum of 2 concepts. You will get two matching letterhead files. One suitable for professional printing and a second set up in Microsoft Word for creating editable documents and sharing via PDF.
Social Media Graphics
Profile and header graphics on your choice of two social media platforms, ready for you to upload. Additional social media platforms can be added.
